Privacy Policy
Effective on October 4, 2011
This privacy statement describes how PURBA VISION collects and uses the personal information you provide on our Web site: www.purbavision.com (the "Site") . It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.
What information do we collect?
We collect information from you when you register on the Site, place an order, subscribe to our newsletter, respond to a survey, fill out a form or correspond with our customer support personnel.
We collect the following personal information from you:
- Contact Information such as name, email address, mailing address, phone number
- Billing Information such as credit card number, and billing address
- Unique Identifiers such as user name, account number, password
- Preference Information such as product wish lists, order history, marketing preferences
- Information concerning your prescription
- Information concerning your orders
When ordering or registering on the Site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information. You may visit the Site anonymously, but you cannot order from the Site or register without providing certain personal information.
As is true of many Web sites, we automatically gather information about your computer such as your IP address, browser type, referring/exit pages, and operating system.
We may use the collected information to:
- Fulfill your order
- Send you an order confirmation
- Send you requested product or service information
- Send product updates or warranty information
- Respond to customer service requests
- Administer your account
- Send you a newsletter
- Send you marketing communications
- Administer contests and sweepstakes you entered, and notify you if you won
- Respond to your questions and concerns
- Improve the Site and our marketing efforts
- Conduct research and analysis
- Display content based upon your interests
Choice/Opt-Out
You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact us at support@purbavision.com.
We may enable you to create a profile, and share information such as messages, photos, and videos with others. Please note that we cannot control the actions of others with respect to information that you have chosen to share.
How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.
All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and who are required to keep the information confidential.
Purba Vision does not store your credit card information after a transaction.
Do we use cookies?
Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize, capture and remember certain information
We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. Cookies are also used to collect general usage and volume statistical information that does not include personal information. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
Web beacons
Our Web pages contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.
We use a third party to gather information about how you and others use our Web site. For example, we will know how many users access a specific page and which links they clicked on. We use this aggregated information to understand and optimize how our site is used.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
If PURBA VISION is involved in a merger, acquisition or sale of all or a portion of its assets, your personal information may be disclosed to the other party to the transaction.
PURBA VISION may also disclose your information to any other third party with your prior consent.